Minor Courses
| Course | Overview |
|---|---|
| Principles of Business Management | This course examines the fundamental principles, theories, and functions of management, including planning, decision-making, organizing, leadership, and human resource management. It also explores how managers coordinate organizational resources, respond to internal and external change, and contribute to effective organizational performance. |
| Introduction to Marketing | This course examines the fundamental principles and practices of marketing from strategic and operational perspectives, with an emphasis on customer-focused decision-making. Topics include segmentation, targeting, positioning, branding, the marketing mix, customer relationships, digital marketing, research, sustainability, ethics, and the broader business environment. |
| Cultural Encounters: History, Identity and Human Experience | This course examines cultural difference and identity through historical and anthropological perspectives. Drawing on selected literary and historical sources, students explore how cultural encounters, traditions, and representations shape understandings of self and others across societies and time. |
| Applied Statistics | This course introduces fundamental statistical methods used in business and economics, including descriptive and inferential techniques, confidence intervals, hypothesis testing, regression analysis, and analysis of variance. Emphasis is placed on the application and interpretation of statistical methods and software to support evidence-based analysis and decision-making. |
| Business-Driven Technology | This course examines the strategic role of information systems and emerging technologies in supporting organizational performance, innovation, and digital transformation. Topics include business intelligence, databases, analytics, artificial intelligence, enterprise systems, e-commerce, sustainability, and the application of technology-enabled solutions to business challenges. |
| Principles of Finance | This course examines fundamental financial concepts and their application to business decision-making, including the time value of money, investment appraisal, asset valuation, risk, capital structure, and the cost of capital. Emphasis is placed on applying financial techniques to evaluate investment opportunities and understand how financing decisions affect organizational performance and long-term value creation. |
