Melina Constantinides holds a BA in Graphic Design from Deutsche Höhere Lehranstalt für Graphic und Werbung – Athens, an MA in Communication Design from Central Saint Martins College of Art and Design in London, and a BA in Computer Science from Hellenic Open University.

Drawing on over a decade of experience in the advertising industry, she embarked on a transformative journey in 2007, establishing busy b – a branding, naming and design company. The heart of busy b lies in a modest specialization – branding, naming, and design, with a touch of expertise in packaging, print, and digital applications. It’s been a journey marked by learning and growth. The focus remains on delivering thoughtful and effective creative services, to contribute positively to the branding landscape.

Since 2020, Melina Constantinides has been a member of the Graphic Design Department at ACG – Deree, bringing a wealth of industry experience to academia.

She has taught courses in the areas of Graphic Design, Branding, and the Senior Project. Her research interests are focused on exploring the use of strategy, design research, and management for addressing social and business challenges in innovative, creative, responsible, and efficient ways.

Research Projects

Experimental Design for Evaluating the Impact of SDG Stamps with Variations in Surplus Size: This experimental study explores how Sustainable Development Goal (SDG) stamps and surplus margins influence consumer-producer negotiations. Using a within-subject design and a sequential bargaining game across six industries, 66 participants alternate roles over 48 rounds. The study analyzes decision-making, pricing behavior, and sustainability preferences through controlled economic interactions and payoff incentives.

Deree - Official website

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