Program level competencies
Upon successful completion of this program, participants should be able to:
- Explain advertising theories and concepts from the social, ethical, and industry perspectives
- Develop advertising campaign strategies and plans through applying relevant theories and concepts
- Use data and information to solve advertising problems and produce solutions
- Generate novel insights, creative concepts and ideas for advertising theory or practice
- Design and conduct appropriate research for advertising
- Evaluate the effectiveness of advertising campaigns
- Communicate effectively in oral and in writing
- Demonstrate effective client service skills
