The MA in Advertising Communications is a new, pioneering program for Greece that meets the growing industry demand for trained professionals in the art, science and practice of advertising. It is an advanced program of study which artfully bridges up-to-date theoretical knowledge with the practical skills required by the industry. The program adopts a 360º, holistic view of advertising theory and practice, uniquely balancing its creative and strategic planning sides.

The curriculum structure provides students with a well-rounded, advertising foundation through core courses, while it simultaneously offers participants the flexibility to tailor the program to their individual preferences, diverse academic backgrounds and career aspirations by choosing from a list of electives in two specialization areas: advertising strategy and planning or advertising creativity.

• Duration: One year (full-time) or up to three years (part-time).
• Number of Courses: 11 courses (33 US credits).
• Attendance: Classes run Monday to Thursday, from 18:30-21:30. Fridays are reserved for make-up classes and other academic activities, such as master classes, workshops, lectures, talks, etc.
• Admission points: New students are admitted at the start of the fall, winter and spring terms.

• NECHE Accreditation
• Innovative curriculum incorporating LEGO Serious Play workshop™
• Hands on practice, including an advertising boot camp with live brief
• Flexibility to customize career path through choice of electives: creative vs strategic planning.
• Learn from the best: experienced faculty who combine academic research, rigor and practical expertise
• Internship option

Learn more about the program’s courses, electives, and project requirements in the E-catalog.

Upon successful completion of this program, participants should be able to:

• Explain advertising theories and concepts from the social, ethical, and industry perspectives
• Develop advertising campaign strategies and plans through applying relevant theories and concepts
• Use data and information to solve advertising problems and produce solutions
• Generate novel insights, creative concepts and ideas for advertising theory or practice
• Design and conduct appropriate research for advertising
• Evaluate the effectiveness of advertising campaigns
• Communicate effectively in oral and in writing
• Demonstrate effective client service skills

Tuition

Tuition is payable on a course-by-course basis.

For complete information about our tuition and fees, click here.

They can also find employment opportunities in media and creative agencies or assume advertising and communication-related roles in communication/marketing departments of large organizations. Employment options include positions in companies specialized in branding & design, production, integrated communications, media and entertainment.

Deree graduate students receive support from the Office of Career Services, which help them connect with the 50,000 ACG alumni around the globe, expand their professional network, and gain access to various job positions.

The minimum graduate admission requirements are:

1. A bachelor’s degree from an accredited institution with an average grade of B or better.
2. Motivation to undertake graduate-level study in Advertising to be determined by the interview and the personal statement submitted with the application form.
3. Proficiency in the English language, evidenced through one of the following: TOEFL, IELTS, Proficiency or Duolingo English Test (minimum required score 125). DEREE College graduates and graduates from other accredited English-speaking institutions are not required to submit evidence of Proficiency in the English language.